Open in Sydney with someone already on the ground.
Sydney is where overseas companies set up their Australian office. The first six months decide whether it becomes a business or a cost centre.
Where entries lose time
The product travels. The set-up is where months disappear:
Nobody local to sign off
Australian companies need a resident director, and head office rarely has one on day one. Choosing who fills that seat is a decision for you and your advisers.
The wrong structure chosen early
A branch, a subsidiary or a partner each carries different tax, liability and reporting, and moving later costs more.
The time zone works against you
The working day here begins as Europe signs off and North America winds down, so decisions queue overnight.
A full team before a first customer
Hiring a country manager and a sales team before the market is proven is a costly way to learn.
A fractional executive becomes your country lead from the early weeks. They set up the structure with your advisers, win the first customers and build the case for a permanent team, so head office commits with evidence rather than hope.
Who this is for, and who it is not
Best for
- International companies opening their first Australian entity
- Entrants who need speed and local knowledge from day one
- A launch that needs commercial, finance and operations led at once
- Businesses testing the market before committing to a full local C-suite
- A distributor or partner in place, but no one owning the market strategy
Not for
- A pure legal or licensing task an adviser should handle
- Businesses with no product or offer ready for the market yet
- A one-off market study with no intention to enter
- Companies wanting a nominee rather than an operating leader
Why overseas companies come to us
A new office needs a local operator and someone at head office's side. We provide the first and stay in the second role for the life of the engagement.
A line back to head office
We keep a regular check-in going with you and the country lead, so head office hears about drift from us before it hears it from the market.
Local knowledge on call
Your country lead can draw on our collective of 800+ when the question is tax, hiring or a first enterprise contract.
Continuity across the time zone
If your country lead leaves, we restart the search from the brief we hold and manage the handover, so the office does not go dark overnight.
Matched for the first customers
We look for someone who has opened an office here before and sold to Australian buyers in your category.
Market entry works in phases, not a single launch
From pre-entry setup to an established business, with the scope adjusting as you go.
Pre-entry: setup and strategy
Entity structure recommendation, regulatory navigation, early relationship building, and market intelligence gathering, before you arrive.
Landing: first 90 days
Commercial engagement begins. Operational infrastructure established. Team building starts. Financial and compliance framework is operational.
Traction: months 3–12
Commercial pipeline develops. Operational model proves out. Team grows. Leadership needs evolve and scope adjusts.
Establishment: months 12–24
Business is established. Revenue is evidence-based. Specific functions may transition to full-time hires. We advise on when and how.
The market-entry leadership stack
Most entries need more than one function led at once. Start with the one under most pressure, then add others as you establish.
Market entry needs leadership across commercial, finance, operations and people
Start with the function under the most pressure, then add others as the entry matures.
Our executives bring market-entry experience from
